The Challenge

Miki Jewellery's existing iPhone photography wasn't capturing the premium feel of its products. With a new website on the way, the brand needed imagery that would elevate the customer experience.

The Creative Approach

We took Miki's new jewellery collection to the beach, creating a lifestyle campaign built around natural beauty, thoughtful lighting, and storytelling. The goal was to make the jewellery feel as beautiful online as it does in real life.

The Outcome

Combined with Kirstie's website redesign and Miki's wider marketing efforts, the refreshed website helped create a premium shopping experience the team was proud to share.

Following the June launch, Miki reported a 44% increase in average monthly orders and a 23% increase in average monthly revenue, with July and August recording their highest conversion rates of the year.